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LEGO VIP becomes LEGO Insiders!

The LEGO VIP program was introduced in 2009. Fourteen years later, the program is now being rebranded as LEGO Insiders, which will include some new features, although retains the familiar points system. The press release follows:

LEGO Insiders: Where Play is Rewarding

  • LEGO VIP is now LEGO Insiders - connecting all LEGO accounts in one place
  • Earn LEGO Insiders points when purchasing and playing
  • Register your existing and new LEGO sets
  • Redeem your points on discounts, member-only merchandise, cool collectables and more
  • Plus, early access to new sets and events
  • Connect with other fans through the LEGO Insiders Community

Today, the LEGO Group announce LEGO Insiders, a loyalty program where members can discover a wealth of exciting experiences and exclusive rewards, including offers and gifts. Launching on the 21st August, LEGO Insiders will replace the previous LEGO VIP membership program, but also brings all LEGO accounts (for over 18s) into one place. Making it easier to manage your account, earn and spend points, access special offers and be part of the LEGO Insiders community.

LEGO Insiders features all the great benefits VIP members have come to love, but with some great new perks:

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