[RSS]: Announcing the LEGO Insiders Treasure Hunt!

[Brickset]

With the arrival of LEGO Insiders today, LEGO has announced a competition to win points and other prizes.

Hunt for gold and become a LEGO Insiders millionaire

• Global competition to win millions of prizes hidden within your LEGO bricks at home
• Join the LEGO Insiders Treasure Hunt to be in with an opportunity to become a LEGO millionaire, with six winners announced every week until 2nd October
• Plus the chance to win instant digital downloads whilst scanning

In celebration of the launch of membership programme LEGO Insiders, today the LEGO Group has unveiled the LEGO Insiders Treasure Hunt - where fans can win millions of prizes.

Using augmented reality, the LEGO Insiders Treasure Hunt allows users to scan LEGO bricks* either at home or in LEGO stores to try and find a golden LEGO brick and reveal a prize. What’s more, there is no limit on how many times a day you can hunt for bricks, making play more rewarding than ever.

Over the next six weeks, there will also be the opportunity for six people in each participating country to become a LEGO millionaire, winning £7,000 / US$9000 / €8,200 / CAD$12,000 / AUD$13,250 / NZD$14,500 / DKK 60,500 / KRW 11475000 worth of points to spent in the LEGO Insiders Reward Centre for discounts on sets, member-only merchandise, sweepstake entries (in select countries) for cool collectables and more.

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