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BrickLink MOC Pop-Up Store interview

BrickLink launched the MOC Pop-Up Store pilot last month, revisiting various BrickLink Designer Program submissions and allowing fans to buy digital instructions and the parts to build these models.

We recently interviewed Al Chick, Head of Marketing at BrickLink and the program leader for this initative, about the MOC Pop-Up Store pilot.

Brickset: Why did BrickLink decide to launch the MOC Pop-Up Store?

Al: Our objective was to launch a new program that would benefit those who love fan creations or as we call it ‘My Own Creation’ (MOCs). We were looking for ways to celebrate designers and allow people to experience their incredible creations. The MOC Pop-Up Store also gave us an opportunity to feature MOCs that fans were craving from the BrickLink Designer Program (BDP). We know that designers spend so much time and energy to comply with the BDP guidelines, this program was another way to acknowledge their hard work.

As a pilot, the BrickLink team sought to learn if we could create a scenario that would increase overall sales on BrickLink’s marketplace and add value to our sellers, buyers, and designers.

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