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[RSS]: LEGO® BrickHeadz: Marcos Bessa interview part 1


TheNewElementary

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LEGO® BrickHeadz first popped onto the scene as four exclusive sets, each containing two figures, for the San Diego Comic-Con in July 2016 but 22 more sets were added in 2017. Now, more than 70 different figures have been released and by the end of the year the number will be rapidly approaching 100, featuring figures from more external intellectual properties (IPs) than in any other LEGO product line. Are J. Heiseldal sat down with BrickHeadz design lead Marcos Bessa in Denmark to talk about the apparent smash hit.
 
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BrickHeadz differ from a lot of other current LEGO lines in that it’s actually a new, in-house, brick-built concept, and you still deal with a lot of external IPs. What’s it like to be covering new ground like that?
Marcos: On a personal level, for me, it’s been a great challenge, because it’s a very different approach from any other product line that I’ve worked on. It has the similarity of dealing with IPs, which I have been doing for a while, but it’s in a whole different medium, with a whole different set of restrictions and challenges, and also with a whole different purpose. And my role in this product line as a creative lead has also allowed me to be much more involved in the strategy behind the line, the IPs that we bring on board, the character selection, the price point discussion, and so on. So it’s no longer just on the field, working as a designer and creating a model, I’m also more involved in other levels of discussion on the product line, which has been greatly appreciated from my side, as a growing professional. On the product line, in terms of challenges, it has been great to deal with all these different IPs, very challenging at times, there have been days and weeks when things seem to all be going south and wrong and then suddenly things get picked back up and go back on track. So it’s a fun journey. It doesn’t get boring.

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