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Pop-up LEGO Brand Stores

LEGO has announced that some new pop-up brand stores will be opening in the US during the next couple of weeks. The concept might subsequently expand to cover other markets, depending upon the success of these stores.

You can read further details here:

Starting today the LEGO Group will be testing a new shopping experience for our consumers by bringing temporary LEGO Brand stores to additional markets. While this initiative is being tested in just six US markets this year, the LEGO Retail team is very excited to see if this business model can grow to support additional markets in following years.

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