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[RSS]: Limited edition LEGO wear launched today on Snapchat


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Limited edition LEGO wear launched today on Snapchat

LEGO has teamed up with Snapchat to launch a limited edition adult-wear collection. The clothes are being sold via an augmented reality store exclusive to Snap that users can access through a Snapcode.

And, today, Snapchatters can visit a pop-up store in London that's completely empty except for a large snap code on a plinth.

No, I didn't understand any of that either so I asked my daughter Alice to explain and demonstrate. It's actually quite cool as you'll see after the break.

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