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Our visit to Billund for the Annual Results

On wednesday CapnRex101 and I visited Billund for the LEGO annual results presentation, held in The LEGO House.

We had a good and productive day which provided us with some interesting material to publish over the next week or so.

After attending the press conference at which company CEO Niels B. Christiansen presented the annual results for 2018 (watch it here) we were able to interview Murray Andrews, senior product lead for LEGO Games, who's been involved with the development of Hidden Side, chat with Joel Baker about The LEGO Movie 2 and, unexpectedly, interview Niels at the end of the day.

Rather than ask him boring financial questions we probed him about his 'LEGO story', about why LEGO is opening stores across Asia while seemingly neglecting its traditional markets, about the exclusive Chinese sets, and how large and important the AFOL segment of the market is to the company. We even touched on Brexit. It'll take CapnRex101 a few days to transcribe the interview but we'll publish it as soon as we can.

In the meantime, look out for some pictures of Hidden Side sets later today.

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