[RSS]: Rebuild the World event report

[Brickset]

Yesterday Chris, CapnRex101, and I attended the media event in the LEGO House, Billund, to witness the launch of the company's new advertising campaign Rebuild The World.

At 10:00 were were ushered into the conference room and given a quick introduction to the campaign by Julia Goldin, Chief Marketing Officer, before the advert was shown to the packed room.

Afterwards, a panel consisting of Mark Ronson (record producer), Dominic Wilcox (designer and inventor) and David Aguilar (builder of LEGO prosthetic arms for himself), Matthew Ashton (VP of design) and a lady whose name I did not catch, spoke about how LEGO inspired their creativity when they were kids and helped them get to where they are today. The press release provides more information about them and their achievements.

Following that, we had the opportunity to interview a number of designers, and also visit the LEGO Idea House and do a tour of the factory. Chris and I have done these many times so decided not to take up the limited places.

We also had an opportunity to partake in some shopping and visit the local LopLet 'flea market' which is full of second-hand LEGO.

So, in response to those that questioned why we went all that way just for the launch of an advert, as you can see it was much more than that. It's only recently that fan media outlets have been invited to these kinds of events, thanks in part to LEGO's community team championing our cause internally, so we feel it's important to support them when we can.

We live streamed the event on Facebook which you can view after the break. You can also read about the designer interviews that we'll be publishing in the coming weeks.

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