[RSS]: IKEA and the LEGO Group introduce BYGGLEK

[Brickset]

Six weeks after an errant German branch of the Swedish furniture store put the products on the shelf prematurely, the result of LEGO's collaboration with IKEA is officially announced today:

Play, display and replay: IKEA and the LEGO Group introduce BYGGLEK – a creative solution that intertwines play and storage

August 27, 2020: Today, IKEA of Sweden AB and the LEGO Group reveal the long-awaited outcome of their collaboration. The two brands have joined forces to create a playful storage solution called BYGGLEK. Consisting of a series of storage boxes with LEGO studs and a special LEGO brick set, the new BYGGLEK collection aims to encourage play and infuse more fun into storage around the home. The BYGGLEK collection will start to be available in existing IKEA retail channels throughout Europe (except Russia) and North America from October 1. The global roll-out will happen in 2020. (Check online for local availability).

With a strong belief that play makes both the home and the world a better place, IKEA of Sweden AB and the LEGO Group set out to remove barriers to play in daily life, whilst creating a practical yet playful experience that children and adults could enjoy together.

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