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[RSS]: A/S Norske LEGIO - Norway's First LEGO


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A/S Norske LEGIO - Norway's First LEGO

Here's an article about a fascinating aspect of LEGO's early history, written by the world's leading authority, Gary Istok:

LEGO bricks were first sold in Denmark as Automatic Binding Bricks in 1949, then switched names to LEGO Mursten in 1953.

The first country besides Denmark that sold LEGO bricks was Norway, starting in 1953. Norway had a toy import ban after the war, which continued until 1961. So, LEGO partnered with a Norwegian plastic maker based in Oslo by the name of Svein Strømberg & Co.

In 1953, they created a subsidiary called A/S Norske LEGO, which had to be renamed A/S Norske LEGIO in 1954, for legal reasons. Apparently "LEGO" as a company name was already trademarked in Norway by someone else.

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