Jump to content
Brickset

[RSS]: A/S Norske LEGIO - Norway's First LEGO

Recommended Posts

Brickset
A/S Norske LEGIO - Norway's First LEGO

Here's an article about a fascinating aspect of LEGO's early history, written by the world's leading authority, Gary Istok:

LEGO bricks were first sold in Denmark as Automatic Binding Bricks in 1949, then switched names to LEGO Mursten in 1953.

The first country besides Denmark that sold LEGO bricks was Norway, starting in 1953. Norway had a toy import ban after the war, which continued until 1961. So, LEGO partnered with a Norwegian plastic maker based in Oslo by the name of Svein Strømberg & Co.

In 1953, they created a subsidiary called A/S Norske LEGO, which had to be renamed A/S Norske LEGIO in 1954, for legal reasons. Apparently "LEGO" as a company name was already trademarked in Norway by someone else.

Continue reading »

© 2020 Brickset.com. Republication prohibited without prior permission.

View the full article

Сподели публикацията


Адрес на коментара
Сподели в други сайтове

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Отговорете в темата...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Предишното ви съдържание бе възстановено.   Свободно редактиране

×   You cannot paste images directly. Upload or insert images from URL.

Зарежда...

×
×
  • Създай нов...