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[RSS]: Adidas and The LEGO Group embark on a multi-year partnership


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Adidas and The LEGO Group embark on a multi-year partnership

LEGO and Adidas have announced a partnership that is set to last multiple years and continue through various different avenues, building off of their recent shoe release. The announcement site and promotional video can be accessed here. Check out the press release below, and let us know what you think in the comments!

Sharing a belief in the power to build skills, strength and better futures through creativity, it’s time for two of the world’s most creative and loved brands to play on the same team!

HERZOGENAURACH & BILLUND, October 20 2020: Today, industry-leading sportwear brand adidas and household favourite toy company, the LEGO Group announced a multi-year partnership. The collaboration will see new co-created products to inspire creativity and foster a more playful, positive and inclusive world for adults and children from any background or sporting ability.

Like the bricks that serve as this partnership’s inspiration, the collaboration fuses two of the most recognized and iconic brands and will offer a diverse portfolio of footwear, apparel and hardware. Fans could already explore the creative ambition of the collaboration with the limited release of the adidas Originals ZX 8000 LEGO sneaker in September.

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