[RSS]: Who pays the most, and least, for their LEGO?

[Brickset]

The Toy Zone has just published a report based on research to find out where in the world LEGO is the cheapest, and also where it's the most expensive.

It has concluded that:

• Hong Kong is the cheapest place in the world to buy LEGO
• Denmark is the cheapest in Europe, and the second-cheapest worldwide
• It's most expensive in Ecuador

The way it's been calculated is by choosing a random selection of sets, then gathering prices for them in every country, using Google Shopping via a VPN, the converting to USD.

The raw data can be downloaded, and it all looks to be very well-researched. How, then, have they managed to get it so wrong?

A quick look at the price of any current set at LEGO.com will show that Denmark has one of the highest retail prices in the continent, in part due to its high sales tax, so it's not clear to me how it can be concluded that it's the second cheapest in the world.

My only theory is that the majority of sets chosen, which you can view after the break, are fairly old and some are end-of-life, so are probably being heavily discounted by retailers. Unfortunately it's not possible to verify the data without also using a VPN and appearing to be in the countries concerned, to fool Google Shopping.

Take a look at the report then let us know what you think in the comments. Perhaps someone in Denmark can click on the links in the raw data to confirm the prices stated and offer their opinion.

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