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Traffic review of the year

This year has been an extraordinary one and recent events have had a massive impact on all aspects of our lives, including our LEGO hobby.

The LEGO Company has found it hard to keep items in stock due to unprecedented demand and production disruption, and we've been unable to attend LEGO events and meet up with our LEGO friends.

One positive effect it's had is that Brickset, as well as other LEGO fan websites, has seen vastly increased levels of traffic over the year.

The headlines are:

  • Page views up by 18%, visits up by 17%, visitors up by 22% to a record high of 8.2 million
  • Social media followers up by around 20% to 137,000
  • 32,000 new members joined in 2020, more than in any other year.
  • 85,030 members logged in during 2020
  • 4,787 members posted 58,050 comments on our home page articles
  • 555 members contributed 1959 user reviews

Continue reading »

© 2020 Brickset.com. Republication prohibited without prior permission.

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