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[RSS]: LEGO NINJAGO 10th anniversary: How the theme almost disappeared


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LEGO NINJAGO 10th anniversary: How the theme almost disappeared

Every couple of weeks we'll be highlighting an article in the current Blocks Magazine. First up is one from issue 75 that celebrates the 10th anniversary of NINJAGO:

Blocks magazine reveals how LEGO NINJAGO went beyond its intended three-year run to sit alongside City and Star Wars as a mainstay – and celebrates its 10th anniversary this year.

Not many LEGO themes make it to 10 years. Many original LEGO ranges are ‘in and out’ themes, intended to pop up one year and then be replaced by the hot new thing the next. By 2011 though, the LEGO design team had landed on the concept of ‘big bang’ themes. Those story driven themes were intended to arrive one year with an epic opening, continue into an explosive second year and then wrap up in the third year.

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