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LEGO CMO Julia Goldin talks changing trends and adult fans

In this exclusive excerpt from Blocks magazine Issue 77, LEGO Chief Marketing and Product Officer Julia Goldin discusses how the LEGO Group ensures products stay relevant to the evolving tastes of children and how the AFOL community has inspired the new adult range of sets.

It’s part of a feature spotlighting five of the women who work at the LEGO Group in very different roles. As well as the interview with Julia, there are conversations with Senior Design Manager Tara Wike, Community Head Signe Lønholdt, Designer Laura Perron and Corporate Historian Signe Wiese.

As well as the section presented here, the long form interview also includes Julia’s thoughts on the benefits of workplace diversity, how marketing links in with product development and the LEGO Ideas Grand Piano.

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