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[RSS]: LEGO Group reports strong growth in 2020


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LEGO Group reports strong growth in 2020

LEGO has just published its annual results for last year and, unsurprisingly, the company has done rather well on the back of the pandemic.

Here are a few interesting facts from it:

  • Sales up 21%
  • Revenue up 13% to DKK43 billion ($6.8 billion)
  • Operating and net profit both up by 19% to 12.9 and 10 billion DKK respectively
  • Market share grew globally and in the company's 12 largest markets
  • The top themes, in no particular order, were City, Technic, Star Wars, Friends and Classic
  • Super Mario was one of the company’s most successful theme launches
  • The number of visits to LEGO.com doubled compared to 2020
  • 134 new retail stores opened, including 91 in China, bringing the total to 678. 120 more are planned for 2021, 80 of which will be in China
  • Investment in digitalisation to be accelerated in 2021 to "to develop world-class digital experiences" (about time, some would say...)

You can view an infographic summarising all this after the break and the full annual report can be downloaded from LEGO.com.

Continue reading »

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