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[RSS]: LEGO® are testing products in different colours and sizes [UK & Ireland]


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Starting today, 1 September 2021, LEGO® are running a product pilot in the UK & Ireland that sees a small number of retailers offering new variations of 3 existing LEGO sets, “so we can find out more about the colours and sizes of sets that fans of all ages want to see more of in our portfolio”. This is an exciting development in terms of recoloured elements, but also frustrating for the rest of the world! 

A few days ago, Francesco Spreafico represented New Elementary in an online roundtable discussion to talk about this pilot with Lena Dixon (Vice President of Product and Marketing) and Mike Psiaki (Senior Designer), together with other Recognised Fan Media.
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