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What is the most popular construction toy in each country?

The Toy Zone has just published an article entitled Every country's favourite children's toy, which have been determined by analysing the most searched-for terms on Google.

Unsurprisingly, the results are dominated by games consoles, but there are one or two countries where LEGO tops the list.

It has also delved deeper into the data to find out the most popular building and construction toys in each country and as you might expect LEGO dominates. However, there is one conclusion that throws the whole methodology into doubt: the report claims that Lincoln Logs are the most popular toy in this category the USA.

I'm no expert at using Google Trends, but this graph suggests that there has been virtually zero interest in the wooden toy in the USA this year compared to LEGO so how they jumped to that conclusion is a mystery to me.

Lincoln Logs are almost unheard of outside of North America, although I understand that they were very popular back in the day in the USA, so there's a lot of nostalgia for them now. But most popular construction toy? I seriously doubt it!

The other thing that concerns me about the report is that Neodymium magnets are considered to be a construction toy and top the list in some countries. I'd have thought they'd be the last thing you'd want your kids to be playing with.

You may remember that we also considered the report that the toy website published last year Who pays the most, and least, for their LEGO? to be flawed as well, so take this one with a pinch of salt...

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