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Pick a Brick merging with Bricks & Pieces

LEGO has revealed that Pick a Brick and Bricks & Pieces will be merging during the next couple of months.

Here is the necessary information about the new combined experience:

Our current Pick a Brick and Bricks & Pieces setup means that consumers aren’t aware of the two different experiences. During 2021 we’ve been running tests and meeting with different consumer groups to better understand the current consumer experience.

Based on these learnings our next step will be to create a new merged experience on LEGO.com. We’ll merge Bricks and Pieces and Pick a Brick into one front-end experience where consumers can browse our portfolio of elements in one place more easily.

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