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[RSS]: Introducing LEGO Friends 2023!


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Introducing LEGO Friends 2023!

LEGO has officially announced the first 2023 sets and some interesting changes to the Friends theme, introducing a new character roster!

Read on for information about how Friends will be changing and view the new sets below:

Friendship reimagined: The LEGO Group reveals a new generation of LEGO Friends

A decade on from the launch of LEGO Friends, the LEGO Group has re-imagined the Friends Universe, with the introduction of new diverse characters, to enable more children to feel represented during play. This next generation is designed to celebrate diverse friendships in the modern world.

Because the LEGO Group values children as its role models, this next generation of LEGO Friends has implemented input from kid testing, research and feedback from letters sent to the company, which all found children had a desire to see themselves, their friends and their families better represented.

The brand-new universe of authentic, interesting, passionate, and diverse characters includes additions of multiple skin tones, cultures, physical and non-visible disabilities, and neurodiversity. The new sets and series will feature characters with limb difference, Downs Syndrome, anxiety, vitiligo, and a dog with a wheelchair. The new friends also explore and work to overcome modern challenges that they face, passions, obstacles, and differences, all while trying to create friendships.

Continue reading »

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