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[RSS]: Website traffic review of the year


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Website traffic review of the year

Every year before Christmas I like to delve into Google Analytics and share the figures with you.

2022 has been another record-breaking year for Brickset with more people than ever visiting the site. Our database continues to be an invaluable resource for millions, and our reviews and editorial content has attracted thousands of new readers. Additionally, LEGO continues to draw in new customers with a wide range of products, and the company's steady success has no doubt had a knock-on effect on us.

The headlines are:

  • Number of visitors up by 12% to a record high of 9.6 million, page views up 1% to 93 million
  • Social media followers up by around 8% to 165,500
  • 33,306 new members joined in 2022 (2021: 30,700)
  • 96,962 members logged in during 2022 (2021: 88,900)
  • 4,311 members posted 63,358 comments on our home page articles (2021: 4,700/68,000)
  • 363 members contributed 1,124 user reviews (2021: 403/1,290)

Continue reading »

© 2022 Brickset.com. Republication prohibited without prior permission.

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